- B2C Emails
- B2B Emails
| Category | B2C Emails | B2B Emails |
| Category | ||
| Tone and Messaging | Focus on emotions, storytelling, and simplicity to connect with customers on a personal level. | Prioritize logic, data, and professionalism to address business challenges and solutions. |
| Content Style | Use vibrant visuals, promotional offers, and engaging copy. | Include detailed information, whitepapers, and case studies. |
| Email Frequency | Send frequent promotional emails to maintain brand visibility and encourage purchases. | Limit frequency to maintain professionalism and avoid overwhelming decision-makers. |